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One Kind Word

Anti-Bullying Week, 15-19 November 2021

One Kind Word

Join thousands of schools, organisations and individuals this Anti-Bullying Week, 15-19 November 2021, by getting involved in our ‘One Kind Word’ campaign. Together, with #OneKindWord, let’s start a chain reaction of kindness this #AntiBullyingWeek.

The year’s campaign theme has been co-designed with young people before being adapted by the UK’s leading anti-bullying organisations including respectme.

Kindness is perhaps more important today than it has ever been. The isolation of the last year has underlined how little acts of consideration can break down barriers and brighten the lives of the people around us. This year, let’s remind ourselves of the power of kindness, and how it can halt hurtful behaviour in its tracks.

Visit our new Anti-Bullying Week campaign page now which features everything you need to know about this year’s theme including our latest education resources, campaign toolkit and all you need to know about our #5DaysOfKindness challenge.

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Bullying is both behaviour and impact; what someone does and the impact it has on a person’s capacity to feel in control of themselves. We call this their sense of ‘agency’.

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Children and Young People

If you're being bullied, it can be difficult to know what to do or where to turn, to make the behaviour stop and to help you to manage your feelings. But you do have options...


What is bullying?

Bullying is a mixture of behaviours and impacts; what someone does and the impact that it has on you, which affects your ability to feel safe and in control of yourself.

What are my options?

If you or someone you know is being bullied, this short video explores some of the options you can consider, to help you feel like yourself again.

Guidance for Adults

Whether you’re a parent, carer, teacher, football coach or youth leader, finding out that a child or young person is being bullied, or is involved in bullying, can be daunting. How we react and respond to bullying behaviour is key to reaching a successful outcome for everyone involved.

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An anti-bullying policy should be the net that holds together all of the procedures and practices relating to anti-bullying in your setting.


Our publications, videos, and campaign resources offer practical advice and guidance for adults and children and young people.