Anti-Bullying Week, 15-19 November 2021

One Kind Word

Join thousands of schools, organisations and individuals this Anti-Bullying Week, 15-19 November 2021, by getting involved in our ‘One Kind Word’ campaign. Together, with #OneKindWord, let’s start a chain reaction of kindness this #AntiBullyingWeek.

The year’s campaign theme has been co-designed with young people before being adapted by the UK’s leading anti-bullying organisations including respectme.

Kindness is perhaps more important today than it has ever been. The isolation of the last year has underlined how little acts of consideration can break down barriers and brighten the lives of the people around us. This year, let’s remind ourselves of the power of kindness, and how it can halt hurtful behaviour in its tracks.

This year’s manifesto

“Ask if someone’s OK. Say you’re sorry. Just say hey.

In a world that can sometimes feel like it’s filled with negativity, one kind word can provide a moment of hope. It can be a turning point. It can change someone’s perspective. It can change their day. It can change the course of a conversation and break the cycle of bullying.

Best of all, one kind word leads to another. Kindness fuels kindness. So from the playground to Parliament, and from our phones to our homes, together, our actions can fire a chain reaction that powers positivity.

It starts with one kind word. It starts today.”


We have created some resources that you can use to help highlight the week in your community and online.

If you are an educator, we have also created some resources to help you engage with children and young people about this year’s theme.

Join the ‘5 Days of Kindness’ challenge

respectme’s ‘5 Days of Kindness’ challenge is a social media campaign which runs alongside Anti-Bullying Week. It’s a simple and impactful challenge for schools and everyone across Scotland to participate in to help share kindness – no matter now big or small, kindness helps to spread kindness.

The challenge:

It’s really easy to get involved, all you need to do is commit to one kind action every day of Anti-Bullying Week (Monday 15 – Friday 19 November).

Download the ‘5 Days of Kindness’ pledge card and share this on social media, or simply share our #5DaysOfKindness social media graphics and add why you’re taking part. Throughout the week, share some images to reflect your kind acts using the hashtag #5DaysOfKindness – we have no doubt you doing this will inspire others to get involved! Don’t forget to tag respectme and we will share your kindness!

The challenge aims to spread kindness and start a chain reaction of kind words and kind acts that can share message of hope and positivity. By spreading kindness, we champion how kindness can halt hurtful behaviour in its tracks.

Need some inspiration? Below are some suggested acts of kindness that came from a group of young people involved with Young Scot.

  • Donate to a foodbank
  • Start a conversation with someone new
  • Tell someone they are doing a good job
  • Hold a door open
  • Ask someone if they are okay

Help to spread the word

One of the most effective ways to spread the word about Anti-Bullying Week and of your involvement with this year’s theme is through social media.

Join us to help kindness spread kindness by sharing the voices of young people, by sharing your awareness week activities, downloading our digital learning resource and activities and by sharing our images and graphics with your networks – remember to tag us.

Connect with us on social media



Your stories

Your stories Throughout Anti-Bullying Week and beyond we’ll be bringing you stories and examples of how ‘One Kind Word’ has been explored in schools and youth groups across the country. If you would like to share your Anti-Bullying Week highlights with us (however big or small) get in touch with the respectme team at – we would love to hear from you.

Stay involved

Our work doesn’t stop at Anti-Bullying Week, we have all year round opportunities to get involved in new campaigns and initiatives, to be the first to hear about these.

Sign up our newsletter for the latest news and campaign updates from respectme.

You can contribute to the campaign and share your anti-bullying stories, successes and lessons by emailing us at:
All contributors can choose to be anonymous. No names or identifying details will be used or shared by respectme without prior consent.
Stay up to date with the #OneKindWord campaign by following us on Twitter and Facebook pages.